Running a business from home requires real discipline. There's no margin for error – larger rivals may be able to absorb a certain amount of inefficiency, but you need to be lean. So you need to make the most of any advantage you can get.
You rely on the internet to get your product out in front of people and if your bandwidth is restricting your ability to connect with people, your business is going to suffer.
It's no exaggeration to say that your broadband connection could make or break your business. Fibre will throw open the doors to new opportunities, new ways of connecting with customers – and potential customers – and it'll be able to cope easily as your business needs develop and grow.
You might even reach the point of deciding to take advantage of your new higher speed and bigger bandwidth by choosing hosted business applications. Because you won't have to buy software, this will help you cut costs. Combine this with online data storage, and you'll dramatically reduce the cost of computer hardware as well!
With superfast fibre broadband in your corner, you'll be able to punch well above your weight.