If you use your PC or laptop at home to surf the web and check emails, you'd best strap yourself in. You're in for a hell of a ride. Superfast fibre opens up a whole new world.
You'll be able to download a song in just two seconds or stream high definition or 3D movies to your TV. Or you can post videos and photos to social networking sites in an instant, and catch up with friends and family in far-flung places through video calls, either from your PC or TV. If you're feeling really game, you could indulge in a spot of online zombie hunting with millions of other players from all over the world.
Whatever you're into, superfast fibre broadband will make it easier. But let's be clear: it isn't just about doing one thing online faster. It's about everyone in the home being able to do their own thing online all at the same time.
And more importantly, it isn't about doing the same old stuff a bit quicker. Superfast fibre broadband will create new ways of using the internet. Things are about to get very interesting.
Do I really need superfast fibre broadband?
In a word, yes. There's such a lot going on now, and only fibre will be able to cope with it as the demand continues to grow. People are already used to TV being delivered over phone lines – and now expect it to be HD or 3D. Video on demand and catch-up services, like BBC iPlayer, are becoming the norm. Using the internet for cheap telephone calls was once cutting edge. Now, 40 per cent of calls through Skype are video calls.
Social networking sites, such as Facebook, are getting bigger – and it's not just the amount of people, it's the content – more videos, more pictures, more links to other sites. YouTube video channels, online photo albums, live music streaming and personalised radio stations. People are increasingly storing photos, documents, music and video online – in the cloud – rather than on the computer at home.
And all of these things are coming together.
But all of this information whizzing back and forth needs a system that can support it. It needs fibre. That's why we're putting it in up and down the country. And that's why superfast fibre broadband will revolutionise the way you think about and use the internet.